What is your website's market positioning? Its objectives?
Does your site engage the right audience(s) in order to achieve those objectives? How can you get the most out of your site in order to support your end game?
The answers to these questions, in the form of a clearly defined online strategy, not only helps establish the foundations for your online presence, but also shapes your success over time.
Thoughtful Marketing
Online strategy evolves daily, but to make it effective and, indeed, successful, it is essential that you clearly identify a profitable market positioning online. Establish your competitive advantage, the correct pricing point, and understand where you sit in the marketplace.At H2 we work hard to identify less competitive keyword opportunities or, where the route to market is digitally tough, how best to negotiate the path. We focus on a results driven approach and, by continually testing, measuring and comparing performance, we identify the most effective way for you to spend your online budget.
Remove the 'guess' factor and let us help you evaluate:
- Natural targeting.
- Keyword conversion levels.
- Brand / Commercial keywords.
- New technologies, platforms and opportunities.
Positive Outcomes
Priorities established, H2 can pull together the varying elements of your digital strategy to deliver tangible results:- Higher, more relevant search placements
- More traffic
- Better qualified traffic
- Stronger conversion rates
- Faster, healthier Returns On Investment
- Considering a new-build but unsure of what to focus on
- Disappointed that your site isn't fulfilling its potential
- Unsure that your keywords are delivering
- Frustrated that the competition always seems to be one step ahead
- Looking for fresh inspiration
- In need of informed direction
