Email - Manage What You Measure
It's time consuming organising a mailshot - checking your list, cleaning it, establishing your value proposition, writing compelling copy, formatting it, and dealing with responses. A detailed assessment of the campaign's impact is even harder.
But, if you truly want to exploit your mailing list to its full potential, to know what's working and what isn't, nothing short of 20/20 insight will do. Remember, you can't manage what you can't measure.
Questions Questions Questions
How much do you know about your email campaign's impact? Do you have all the data tracking information you need to hone future campaigns? To target your most profitable customers or hottest prospects? Do you know which is the most popular content you send out? Your campaign's Return On Investment?The list goes on...
- How many emails were delivered?
- Who opened them?
- Which links were opened?
- Content hotspots?
- Unsubscribes?
- Forwards?
- Replies?
- Social media sharing?
- Clicks to your website?
- Conversion path analysis?
No Ignorance – Just Email Marketing Bliss
How well do you manage the administration and maintenance of your email list? What approach do you take to dealing with unsubscribes or deleting dead email addresses? Are your mailing lists integrated with other systems? Your CMS for example. When it comes to email marketing management and data tracking, ignorance isn't bliss. It's money left on the table.H2 Knows
Our unique combination of in house marketing, PR and technical skills has been helping our clients win business for years. We can help you too.Call us now on 08700 503 574 or mail us at info@theh2.co.uk. We'll tell you exactly how our data tracking and analysis service can help you turn potential into profit.
