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Client: (James Grant Tailors)
Services employed:
Branding, design, photography, web design & marketing & PR
The Work:
James Grant Tailors has been one of the UK's premier bespoke tailoring firms for over 40 years, making hand crafted suits for celebrities and the aristocracy. They wanted to target a new group of customers - 25-45 year old, high earning professionals - and asked H2 to create a brand which reflected the appeal of traditional, made-to-measure tailoring with contemporary styling. The Hemingway brand was developed to reflect this new market positioning, and a range of marketing collateral produced including brochures, literature and a web site. The new image was launched in Savile Row, London's famous tailoring district.
photography:
website: |
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